Gucci’s creative director, Alexandra Michele, kicked off Milan Fashion Week in what seemed like a perfect execution of seductively strange and largely lavish.
The runway was transformed into a life-size operating room. We’re talking surgical lights, PVC walls, panic hardware, theatre tables, and a heart-operating machine whose beeps could’ve been ours.
What better way to remind everyone to be on time than orange timers which counted down to the event in bold red numbers. Not that we’d be late to a Gucci runway anyway.
Via Photolab Gucci
Michele debuted the ‘Cyborg’ Gucci AW2018/19 collection, which boasted an array of cultures and symbols. Think pagodas, Sikh turbans, embellished headpieces, balaclavas, gold lurex and the New York Yankees logo.
But the surreal doesn’t start there. The “post-human Gucci cyborgs” were cradling replicas of their own heads down the runway, with others sporting centaur horns, baby dragons and snakes!
As reported by BBC, Michele said the heads were symbolic of the struggle of finding your identity, and “looking after your head and thoughts.”
He also said it represented the “scientific clarity” that comes with fashion:
“Our job is a surgical job: cutting and assembling and experimenting on the operating table.”
Via AFP/Getty images
A style note said the designs were an avatar for Gucci’s ‘pluriverse’ concept, and was inspired by the idea of rejecting boundaries.
There were definitely no limits here.
Talk about head-turning fashion … literally.
Written by Shaymah Alkhair