How to build consumer relationships online, creating a professional social media strategy and building an online profile – it was safe to say that everyone who attended Creative Business Hub’s Sydney Seminar walked away with a wealth of information.
Business owners from across Australia – some even caught a plane to make it – packed the beautifully decorated seminar hall at the Sydney Harbour Marriott last week to learn the tips and tricks of how consumers connect with businesses online.
Despite the almost too-good-too-eat desserts (almost) courtesy of Strawberry Queen, Divine Desserts Sydney and Naked Suga, any hustling that was done was to get the best seat when Wedded Wonderland and Creative Business Hub Founder and Creative Director Wendy El-Khoury took to the stage.
An expert in her field, Wendy discussed everything from understanding the digital relationship with different consumer groups, discovering and targeting the right market for your business and using the right digital channels to connect with your consumer.
Wendy explained that with the rapid rise of the internet and digital dependent millennials, customers are naturally adopting an increasingly active role in co-creating marketing content.
She went on to say that because of this never-ending change, it’s essential that business owners understand, and, most importantly, utilise the changing consumer landscape, including social media, websites, blog and digital marketing into their strategy.
Founder and Editor of RESCU.com, Bahar Etninan, was the first guest speaker to share her expertise on connecting with consumers, exploring the topics of what people look for online, how they connect, and what consumer behaviour trends she’s noticed in the last five years of creating content.
Internationally renowned hairstylist and business owner Natalie Ann discussed social media trends and how to stay abreast of them, while Luxury Bridal Blogger Lisa Jane examined the construction of an effective content calendar and creating something meaningful for your audience.
Event Designer and bespoke events specialist, Jason James, gave some excellent pointers on how to establish a brand online and remaining relevant in the digital age, while Steven Khalil, one of Australia’s leading designers, was a crowd favourite with his advice on building an online profile and attracting the right customer.
Business owners networked and shared experiences later in the day, with Wendy and all guest speakers taking time out for some one-on-one time with Creative Business Hub Members.
If you’d like to attend the next seminar (believe us, it’s a must for every business owner) follow Creative Business Hub online to stay in the loop, or better yet, become a part of CBH’s secret group.
You’ll have access to:
• Exclusive tips & tricks from Wendy El-Khoury
• Access to ALL of Creative Business Hub’s Instagram lives and seminars
• VIP discounts to upcoming seminars and masterclass’
• FREE templates and downloads.
The subscription is $36 per month or $390 per annum (valued at $432).
If you are interested in subscribing, please don’t hesitate to contact firstname.lastname@example.org
Until next time!
To all our fabulous sponsors and partners we can’t thank you enough for your support of our seminar, and this initiative ongoing:
Venue: Sydney Harbour Marriott
Photography: Carmen Hickey
Cinematography: In A Maze
Styling: Celebrations By Alysia
Backdrop structure, welcome sign and flowers: Maryanne Muscat Events
Candles: U Light Me Up Candles
Backdrop: Edge House Design
Paper Flowers: Sydney Paper Flowers
Strawberries: Strawberry Queen
Desserts: Divine Desserts Sydney
Naked Cake: Holy Suga
Article written by Alison Donnellan